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e-Marketing disadvantages varies according to industries and institutions doing emarketing. It also sometime depend on country policies and legal issues. Below are some generic emarketing disadvantages:

  • Lack of personal approach
  • Dependability on technology which is changing rapidly
  • Contents security and privacy issues
  • Maintenance costs due to a constantly evolving environments
  • Higher transparency of pricing versus increased price competition
  • Worldwide competition through globalization
  • Dealing with multicultural markets
  • Working under different international legal and policies issues which are in most cases not harmonized


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