e-Marketing advantages and disadvantages varies according to industries and institutions doing emarketing and even the approach, methodologies and technologies used in implementing e marketing projects. It also sometime depend on country policies and legal issues.

Below are some generic e marketing advantages:

• Ordinary people can implement emarketing
• Have a highest rate of global reach
• More economical
• Easily trackable
• Easily market targetable
• Open and easily royalty building
• Easy to go viral
• Events can be easily be automated and hence saving time and other resources

Below are some generic e marketing disadvantages:

• Lack of personal approach
• Dependability on technology which is changing rapidly
• Contents security and privacy issues
• Maintenance costs due to a constantly evolving environments
• Higher transparency of pricing versus increased price competition
• Worldwide competition through globalization
• Dealing with multicultural markets
• Working under different international legal and policies issues which are in most cases not harmonized