eMarketing is a branch of marketing which take the advantage of electronic facilities like internet, mobile facilities like PDAs and Phones, interactive TV, CD/DVD presentations and other electronic technologies to help reach your prospective markets, create awareness of your brand and sell your products or services. These technologies can be used effectively and efficiently in whatever the size of your company or your business model is.
The principles of marketing remain the same – creating a strategy to deliver the right messages to the right audience. Though businesses will continue to make use of traditional marketing methods, such as advertising, direct mail and PR, e-marketing adds a whole new element to the marketing mix. Its flexible and cost-effective nature makes it specifically suitable for small businesses (due to its nature of more results with less penny) although still useful to all levels of businesses and organizations.
“E marketing refine the whole role of traditional marketing mix to a more effective and efficient approach due to its nature of more results with less penny”.
This guide enables you to realize these electronic opportunities, critically analyze them and use them to boost your business sales performances. In detail you will learn conceptual levels of emarketing, emarketing diverse tools. The guide also provides a basic e-marketing plan template that you can download and use for your own business.