E-marketing Workshop for Tourism and Hotel Marketers

InfoCom Center Ltd conducts e marketing workshops on for tourism and hotels marketers and others.

General workshop objective

The objective of the workshop is to raise awareness of participants in e-marketing tools and usage

Specifically the workshop focused to cover the following e marketing concepts

1. Keyword Research
2. Keyword rich domain search and registration
3. Website Audit
4. Webpage Optimization
5. Website Hosting
6. Links Marketing
7. Social Network Marketing
8. Directory Listing Marketing
9. Video Marketing
10. Website Monitoring and Reporting

Emarketing Concepts Remarks

Keyword Research

• Keyword for browsing, comparing and buying are types of keywords
• The right keyword brings the right visitors to your website
• The wrong keyword brings the wrong visitors to your website

Keyword rich domain search and registration

• Keyword rich domain easy the work of SEO
• To obtain a good keyword rich domain one need to do keyword research first and then domain search and registration follows

Website Audit

• The proper website audit helps you to know if your website meet the basic search engines requirement for first page availability.
• The audit will also help you know the strength and weaknesses of your competitors in the first page of relevant audited SE

Webpage Optimization

The key aspect of webpage optimization rely on

1. Domain name
2. URL
3. Webpage title tag
4. H1 tag
5. H2….H6 tag
6. Description tag (include bold tag)
7. Image and or video, flash text
8. Anchor links text of on page links
9. Inbound links text from related web pages or categories(optimized in the keyword on question)

 Website Hosting

A good SEO server has the following attributes

• High speed
• Secured
• SEO functions available
• Files to be indexed by search engines must be in the root directory

Links Marketing

• Link marketing concept rely on having friends of the same nature. Imagine you are mostly connected to bad people, how other will think of you? Badly. The website linked to bad websites will be regarded bad also by SEs. On the contrary, websites linked to good and respected website will be regarded also good and respected.
• Link your website to related and respected website to obtained high SEs ranking
• Example of good and respected website to link is dmoz.org
• The other way to increase link is through exchange links relationship

Social Network Marketing

• Popular network media are Face Book, Twitter, Linkedin, MySpace, Trip Advisor, Delicious, Digg etc
• Network media created community which can be a source of customers or agents
• Joining relevant groups in  social connection can easy e-marketing to the group members
• Creating product pages and adding links to your website with relevant keyword to optimize will increase ranking value to SEs

Directory Listing Marketing

• Directory Listing does not differ much from links marketing, except that in directory listing there are more advantages you get like, image uploading, direct product selling to customers, online function available like email communication, SEO optimization through categories and tags, etc

Video Marketing

• YouTube.com is an immediate example of good marketing. Use a media production consultant to get the best of your video marketing clips and then upload to YouTube to start driving customer like crazy to your website.
• The video can be you business documentary, customer support, new product release, special area of interest training etc

Website Monitoring and Reporting

We monitor basically two areas

• Website security
  • Up-time monitoring
  • Server failure monitoring
  • Hacking monitoring
  • Virus infection monitoring
  • Phishing monitoring
  • etc
• Website traffics
  • Visits in daily, weekly, monthly and annual and by geographical location basis
  • Page views and downloads in daily, weekly, monthly and annual basis
  • Spider visits in daily, weekly, monthly and annual basis
  • Popular Keywords usage by visitors
  • Time On page
  • Bounce rate
  •  Etc

E-marketing tools and their usage were discussed plus video clips demonstration for some selected concepts

The workshop participant also gone through how to develop an emarketing plan