Introduction to Electronic Marketing

The e marketing articles series will basically get you through basic truth of e marketing.  It will examine the evolution, definition of terms and abbreviations, components of e marketing, why e marketing is so important to SME, Basic Requirements to Implement E Marketing Programs, Electronic Marketing Concepts, E Marketing Research and Customer Data Mining, E-Marketing Environment Scanning, Electronic Marketing Tools, Websites Audit, Keyword research and Optimization, Search Engines Marketing (SEM), PPC Marketing, Social Media, Directories Listings, Email Marketing, Customer Relationship Management (CRM), E Marketing Ethics and Code of Conduct, Website Security Management, Website Monitoring, Assessment/Evaluation,  Website Reporting and Management, E-Marketing Plan and finally Website Resource

E Markets are changing like cyclones. New e markets are emerging like mushrooms and trading blocks are extending extraordinarily. Communications channels about products and selling them are changing at a revolutionary pace. Every next marketing campaign is done using improved and new techniques and tactics making an increasing number of references from the internet instead of rely on shelf books that are in most cases outdated within a short period.  There are many websites that can offer very valuable yet free of charge manual about marketing and e marketing.  The list of the website resources are found at the end of this manual under appendix …

The concepts on e-marketing have not been harmonized yet, due to fast diversity in experts’ opinions on the subject. The history of e marketing started before 1995 which is actually considered as an era of pioneering because many who used internet and e marketing at that time were just in development and testing stage. The history of e marketing emerged parallel with internet and websites design evolution, we cannot separate the two because the purpose of internet innovation and eventually websites design and hosting was because of e marketing. From 1995 to 2000, the period is considered as a period of e marketing booming. At this period e marketing advantages to businesses were vivid and measurable. Beyond 2000 to date, the e marketing has undergone dramatic improvement and challenges. Harmonizing standards and ethics are major challenges of e marketing. For example privacy laws in US are quite different from those of China. The copyrights laws in Tanzania is quite different from those in the EU countries

These companies that opened the road were called “e-tailers”, as opposed to the traditional retailers (also known as brick-and-mortar retailers). During their limited life, these electronic retailers (we will use the term of e-tailers” from now on) began to develop and frenetically introduced new marketing techniques based on the support offered by the internet. Thus, one might say that the marketers assisted the creation of a new marketing world and not just merely adding a new dimension.

The evolution of e marketing trended the same as the evolution of internet. The more usages of internet come to light, the more e marketing usage erupt especially in Europe and America and now Asia and South Americas. This is the youngest sub sector of marketing has gained popularity and importance due to its nature of

1. Affordability
2. Attainability
3. Wide coverage
4. Preciseness
5. Specialty
6. Usability
7. Time serving and
8. Freedom of doing it

However, e marketing still poses a very great challenges for those who are doing it and depend on it

1. In some areas and sectors is very competitive
2. Technological Change
3. Third party support services change rapidly especially in search engine algorithms

No harmonization in many areas and in many countries